As ridiculous as it may sound, Tiktok has made an agreement to sponsor UEFA tournaments for Euro 2020. Of all the digital platforms you can possibly think of, it was the first to ever make it. It is certainly shocking as it is the most unlikely place you’d expect to catch a live Euro schedule broadcast of soccer matches.
The Union of European Football Associations has made an announcement that the popular mobile app that features short videos and clips has officially signed to become a Global Sponsor of UEFA Euro 2020. What makes this even more special is that Tiktok is actually the first digital entertainment platform to have done so.
While the partnership is strange at best, the collaboration hopes to bring a good relationship across completely different media. For Tiktok, it means further growth of the brand all while also consolidating its reputation as a sports-friendly platform for all sports fans such as football.
The video mobile platform stated that they will be providing a place where fans can tune in and get exclusive football content they wouldn’t otherwise get elsewhere. Existing creators on the platform will get to share the best football-related content such as reactions, Euros highlights, recaps, and more to celebrate such an event.
“We are delighted to welcome TikTok as a partner in UEFA Euro, a company that has become one of the most popular digital entertainment platforms in the last year. In the coming months, we look forward to working closely with TikTok to offer fans around the world a unique and innovative UEFA Euro experience, giving them the opportunity to connect and share their passion around one of the major events” said the UEFA Marketing Director, Guy Laurent Epstein.
Tiktok said that they will incorporate exciting features that make the platform popular such as hashtag challenges, TikTok Live, as well as flashy AR effects. As a Global sponsor of Euro 2020, these are a good indication that the digital video platform is committed to providing a highly engaging lineup of content.
This is their chance to promote its products and services to the football community, as well as the entire sports community. This means including those people who love betting on football. In fact, UEFA has granted TikTok to take advantage of its massive library of historical assets which can definitely help people who are into placing wagers.
Additionally, there will be multiple exclusive behind-the-scenes, live broadcasts, and other content footage like the Euro 2020 qualifiers that will surely entertain millions of football fans and football bettors from all over the globe. With TikTok’s already huge user base, UEFA has certainly found a great partnership in TikTok.
Other UEFA Euro 2020 official sponsors include Coca-Cola, Heineken, Qatar Airways, Vivo, and Takeaway. That said, you can bet that TikTok is pretty much excited to become a huge part of making the 2020 Euro Final a complete success with all the other big companies alongside them.
In an interview with Rich Waterworth, the Managing Director of TikTok UK, said “TikTok is fast becoming a place where people can enjoy a new kind of experience of this precious sport, as more and more soccer organizations, teams, and players use our platform to connect directly with fans. We are delighted to partner with UEFA Euro 2020, one of the largest sporting events in the world, bringing the spirit and passion for the tournament to fans on TikTok. Our community loves to celebrate sport in creative ways, and I can’t wait to see how they connect with all the must-have content we look forward to at UEFA Euro 2020.”
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